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Carnival
In 2023, Toronto Caribbean Carnival went through a brand overhaul coordinated by my team, in an effort to bring new energy to this Toronto summer staple.
As a junior designer I produced both print and digital marketing aids, with a focus on social media efforts.
I coordinated a campaign for the summer that coincided with the new branding plan, needs of the stakeholders and highlighted key aspects of carnival that were often overlooked in previous years.