Toronto Caribbean Carnival

Toronto Caribbean
Carnival
Branding
2023

Seventy Two Agency Designers:James Marsh
Jacentea Kerlow

Role:Junior Designer, Social Media Coordinator

In 2023, Toronto Caribbean Carnival went through a brand overhaul coordinated by my team, in an effort to bring new energy to this Toronto summer staple.

As a junior designer I produced both print and digital marketing aids, with a focus on social media efforts.

I coordinated a campaign for the summer that coincided with the new branding plan, needs of the stakeholders and highlighted key aspects of carnival that were often overlooked in previous years.

I created the base plan for the Grand Parade Map

Sample of sodial media grid graphics

Carousel using sponsor brand guidelines and assets